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Make your brand stand out

With fierce competition between retail shopping destinations to attract shoppers during Christmas, Phoenix Marketcity wanted to be seen as an experiential destination where people can have a fun day out and experience entertainment, fashion and food in its best form during the holiday season.

Phoenix Marketcity
Phoenix Marketcity is a chain of upscale retail malls with 10,000+ employees.

Make the offline-online connect

Spry proposed a strategy to initiate an increase in audience base while emphasizing on parallel efforts of promoting a host of activities which enabled transition of online engagement to in-mall footfalls. An increase in relevant demographic audience on the brand’s online properties ensured tactics like live announcements, contest participation, and polls etc. had a viral effect.

ROI

  • Fan base increased by 14,000 in span of the two weeks
  • Engagement rate went up by 766% during the campaign
  • Increased footfall to the mall by 18% due to online activities
  • Increased brand visibility and social conversation on various digital platforms

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