Prepare your brand for international market Stanley Black and Decker has had immense success and profuse brand awareness in the US and most western countries. Its timeline from inception to the present market shows how it had a hand in building America. The brand was entering India and that meant their commitment to accelerating growth in the emerging markets needed a similar commitment to navigate the complexities of the Indian market.
Spry categorized the product lines into the
A comprehensive research and analysis helped us identify a go-to-market approach for each of the Target groups.
An account management model was developed to buy into the sentiments and needs of the Indian manufacturing and construction industry.
A successful inbound marketing program was conceptualized to attract, educate and convert for the DIY concept
A fun engaging social media campaign enabled the home appliances range to gather over 1 million views in the focus cities. Further the campaign also increased enquiries at points of sales.
Over two million views over a period of one year. Close to ten thousand enquiries about products at licensed outlets.