A multi pronged approach to attain multiple goals ALOHA USA had 3 learning centers and they wanted to rapidly grow in presence across the US while simultaneously wanting to increase sign-ups at the new centers. They approached us with the intent of finding interested franchisees across the US and keep their existing customers engaged.
LinkedIn would have been the obvious choice to attract potential investors however, Facebook was chosen as the platform to target interested franchisees due to the ethnicity of the target audience. A tactful audience targeting and communication plan enabled the brand to generate leads across the USA. The brand grew to over a 100 centers by the end of the project.
To engage customers, the brand was for having exclusive corporate social media accounts. While it was alright to have a corporate twitter and blog, we understood that even within a country like the US, there is significant diversity between regions in terms of ethnicity, needs and seasons etc..
Spry developed a digital blueprint with detailed guidelines which individual centers could employ to engage their customers and grow awareness at the designated neighborhoods.
A successful inbound marketing program was conceptualized to attract, educate and convert for the DIY concept
Increase in number of Franchises from 3 to over 100 within a two-year time frame
Increased engagement and sign-ups at each center by adapting brand specific social campaigns